Parks Associates


One in 10 of US homes could buy VR headsets

Some 9% of US broadband households plan to buy a virtual reality headset within the next year, according to Parks Associates. The research firm’s Virtual Reality: Disrupting the Entertainment Experience report said that VR ‘purchase intentions’ had nearly doubled since 2016 when 5% planned to buy a VR headset. Samsung’s Gear VR currently leads the […]

Industry says Amazon & Netflix are top innovators

Amazon was crowned the most innovative company ahead of Netflix in a new survey of international industry professionals. The industry survey was commissioned by the organisers of the TV Connect event, which is part of TBI publisher Knect365, and found executives considered Amazon the top innovator, ahead of its arch SVOD rival Netflix. UK pay […]

Industry says Amazon & Netflix are top innovators

Amazon was crowned the most innovative company ahead of Netflix in a new survey of international industry professionals. The industry survey was commissioned by the organisers of the TV Connect event, which is part of TBI publisher Knect365, and found executives considered Amazon the top innovator, ahead of its arch SVOD rival Netflix. UK pay […]

Parks: Netflix retains OTT top-spot in the US

The top five most popular US over-the-top services by subscribers remained consistent over the past year with Netflix in the lead, followed by Amazon Video, according to Parks Associates. The new research places Hulu third, followed by Major League Baseball’s MLB.TV service in fourth and WWE Network in fifth place. The rest of the top […]

Parks: More than half of US OTT services are SVOD

Some 55% of over-the-top services in the US have a subscription-only business model similar to Netflix, according to Parks Associates. The research firm said that in Canada, 50% of OTT services offer subscription-only services, and claimed that a recent US appeals court ruling that said sharing passwords is a crime that can be prosecuted is […]

Euro SVOD lags the US

The proportion of consumers watching OTT video in Western Europe is increasing but continues to lag the US, notably in terms of the number of people paying for an SVOD service. New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The […]

OTT churn edges up in US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT services, with 5% of broadband households cancelling the service over the 12 months. According to Parks Associates, the […]

Third of UK broadband homes get OTT video

A third of UK broadband households subscribed to an over-the-top video service as of the third quarter of 2015, according to Parks Associates. The research firm’s Connected Consumer in Europe study claims that nearly 20% of UK broadband households have recently used a Netflix-style service, despite the availability of free OTT catch-up options. However, Parks […]

Major increase in Europe 4K TV appeal

Some 54% of Western European shoppers who plan to buy a new flatscreen TV in the next year are willing to buy a 4K set, expecting more of this content to be available soon, according to new research. Parks Associates claims that roughly 17% of broadband households in the UK, France, Germany, and Spain are […]

Fifth of UK broadband homes use Netflix

Some 18% of UK broadband households used subscription video-on-demand service Netflix in the past 30 days, according to new research from Parks Associates. The study claims that a total of 58% of UK broadband homes used a video streaming service or player in the past month, with 33% using the BBC’s free iPlayer service and […]