Paramount


TBI Tech & Analysis: Exploring streamers’ spending habits in 2021

Tim Westcott, senior principal analyst for channels and programming at research powerhouse Omdia, tells Richard Middleton about the predicted spending habits of streamers in 2021. Competition for content is reaching new heights in 2021 following a year in which US studios hauled back programming for their own DTC streaming services. Production hiatuses caused by the […]

ViacomCBS looks to raise $3bn to fuel streaming push

ViacomCBS has unveiled plans to raise $3bn from a new share offering to fund its expansion plans in streaming. The US media giant has issued two tranches of shares to investors – $2bn of Class B and a further $1bn of Series A – and said it intends “to use the combined net proceeds from […]

Paramount+ acquires spy thriller ‘Mirage’ for Nordics & Lat Am

ViacomCBS (VCBS)-owned streamer Paramount+ has acquired spy thriller Mirage for the Nordics and Latin America, as have local Middle Eastern and North African VCBS Networks International (VCNI) streamers, following multiple territory deals with distributor Cineflix Rights. The 6 x 60-minute series was originally produced by Connect3 Media and Lincoln TV in partnership with Wild Bunch […]

Paramount+ fills key roles ahead of Australia roll-out

ViacomCBS has made its first two key appointments in Australia ahead of the launch of its streaming service Paramount+ in the country later this year. Chris Ledlin has been named as senior director of streaming and will lead on business development, distribution and commercial partnerships in Australia and New Zealand. Ledlin previously served as the […]

ViacomCBS launches Paramount+ in US, Canada & Latin America

ViacomCBS has launched Paramount+, its major entry into the streaming wars. The SVOD, a rebranded version of CBS All Access, launches with more than 30,000 TV episodes and films from ViacomCBS’s brands and production studios including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The streamer also has an extensive sports […]

TBI Weekly: Unpacking what Paramount+ means to ViacomCBS

As ViacomCBS pulls back the curtain on Paramount+, TBI’s Richard Middleton and Mark Layton dissect the offering and explore how the service fits into the congested streaming landscape. ViacomCBS pulled out all the stops for its unveiling of Paramount+ earlier this week and in so doing took vertical integration to a new level. IP ranging from Grease and […]

TBI Weekly: How streamers are putting kids first

In the global streamers’ ongoing battle to claim the best IP, everything is up for grabs, with services digging in their heels to take everything from top formats to great factual and scripted content. But recent days have particularly seen a growing demand for children’s programming, with streaming heavyweights targeting younger demographics to draw in […]

ViacomCBS strikes huge deal with ‘Yellowstone’s Taylor Sheridan to fuel Paramount+

ViacomCBS has struck a huge new deal with the co-creator of Yellowstone and ordered a spin-off from the hit US cable drama, as it seeks to bolster the offering of its soon-to-launch streamer Paramount+. Taylor Sheridan will create exclusive multi-platform programming with ViacomCBS sibling MTV Entertainment Studios and 101 Studios under the multi-year pact, which includes five […]

Paramount+ reveals launch dates for US, Canada, Nordics & Australia

ViacomCBS is to launch streamer Paramount+ across the US on 4 March and has also revealed more details of the service’s international roll-out plans. Paramount+, a rebooted version of existing streamer CBS All Access, will launch across Latin America on the same date as the US, before being rolled out into the Nordics on 25 March […]