Mobile ‘accounting for 57% of all video plays’

Mobile viewing accounted for nearly 57% of all video plays worldwide in Q1 2017 marking an all-time high for video use on smartphones and tablets, according to new research. The Ooyala Q1 2017 Global Video Index said that mobile video plays reached 56.47% in Q1 – with smartphone plays accounting for 46.9% and tablet plays […]

SVOD ‘driving longer-form video viewing’

New stats show viewers of subscription VOD programming spend most of their time on long-form video, while those using advertiser-funded on-demand services different significantly. According to a study by video tech firm Ooyala, almost 100% of SVOD viewing across all devices is for long-form video of 20 minutes or more. AVOD users, however, consume differently […]

Netflix’s US market share ‘to drop to 50%’

Netflix’s share of the US over-the-top video market is due to fall from 85% in 2014 to around 50% in 2018 as other online video providers gain traction, according to a new study. The ‘Prospects for Premium OTT in the USA’ report – conducted by research firm MTM and sponsored by video technology company Ooyala […]