NPD


Netflix continues to dominate SVOD space

Netflix accounted for 90% of subscription video streams in the US in the first quarter of the year, according to NPD stats. The research firm said that though this was down four percentage points on last year, the total number of viewers watching TV shows using SVOD services increased 34% year-on-year. NPD said that in […]

Viewers not engaged with second screen apps

Viewers are not commonly using apps designed to enhance second-screen engagement with TV, like Viggle and Zeebox, according to a new study by NPD Group. The research firm said that while multitasking is common, US viewers are less willing to use their second-screen devices to interact directly with applications designed specifically for the TV programs […]

US Netflix users moving to connected TV

About 40% of US consumers with an internet connected TV were watching Netflix in the fourth quarter of last year, according to research by NPD. NPD said that 22% of connected TV owners had migrated entirely from using over-the-top video services on their computers to watching on the TV instead. Over half of consumers aged […]