NPD Group


NPD: 17% of US viewers use only SVOD services for video

In the US, 17% of the population solely used SVOD services like Netflix, Amazon Prime and Hulu to view video content in the 12-months ending in March 2018, according to NPD Group. The research firm said that while the majority of US consumers view video content from a variety of sources – both in physical […]

NPD: video eats up most US smartphone data

Streaming video accounts for 78% of total data used by smartphone owners in the US, according to a new study by the NPD Group. The research firm said that 57% of US smartphone users access video via an app at least once a month, with applications like YouTube and Netflix driving the greatest data demands. […]

4K TV on threshold of mass-market, says report

Ownership of 4K Ultra HD TVs is on the threshold of becoming a mass-market phenomenon, at least in the US, according to research by NPD Group. According to the NPD Group Connected Intelligence Home Entertainment Report, 38% of US consumers say they are very or somewhat likely to use a 4K TV in the future, […]

Fox confirms Prison Break ‘sequel’

US broadcaster network Fox has confirmed it is bringing back conspiracy drama Prison Break as a limited series. Announcing the news at the Television Critics Association tour yesterday Fox Television Group co-CEO and chairman Dana Walden said the show would be a “bit of a sequel”. The original series ran for four seasons between 2005 […]

Streaming media player ownership to hit 40% in US

Streaming media player penetration is set to reach 40% of US broadband homes by 2017, with these devices to be found in some 39 million households, according to research by NPD Group. The research firm predicts that streaming media player ownership will grow from just 16% of US internet homes in the first quarter of […]