Nielsen


Kids go OTT

As the gamut of entertainment mediums for children grows ever wider, Andy Fry profiles how over-the-top programming services are adapting their offers to garner attention, and attract eyeballs, from kids of all ages. In the last five years, kids’ media consumption has changed beyond recognition in advanced economies. The advent of OTT and on-demand technology, […]

Oscar ceremony slays The Walking Dead in the ratings

US network ABC’s coverage of the Academy Awards convincingly knocked zombie series The Walking Dead (pictured) off its ratings perch. The red carpet coverage immediately ahead of the ceremony won 26.9 million viewers in total and 8.8 million viewers in the 18-49 demographic according to Nielsen. The coverage of the Oscar ceremony itself garnered 43.7 […]

Nielsen says almost 40% of US consumers use Netflix

US research and ratings firm Nielsen says that 38% of Americans now “use or subscribe to” Netflix – a significant increase on the 2012 figure of 31%. Netflix’s chief rival Amazon registered a 13% usage rate, according to Nielsen, compared with 7% last year. The findings were released in Nielsen’s latest Cross Platform Report, which […]

Advertisers stick with TV as web spend grows

Television remains the dominant medium for advertising investment, but web spend is growing at a much quicker rate, new Nielsen research shows. A Global AdView Pulse report showed TV accounted for 59% of all media ad spend in the first quarter of this year, growing at a rate of 3.5% year-on-year. However, besides a 2.9% […]

Nielsen launches online TV ratings pilot

US-based ratings agency Nielsen has launched a pilot programme that will measure audiences for TV content viewed online. The Nielsen Digital Program Ratings trial will begin later this month and run through July, with participation from the five major TV networks – NBC, CBS, ABC, Fox, and The CW – along with A+E, Discovery, Univision and […]

Nielsen to begin measuring online viewing

US-based rating agency Nielsen is to begin measuring online viewing in what is seen as a response to concerns by broadcasters that falling ratings could be attributed to viewers migrating to online without their views of content being measured. The company revealed in a memo to clients that it would begin measuring online viewing through […]

Nielsen partners with Twitter for TV ratings

Twitter and media measurement company Nielsen are creating a ratings system based on the amount of Twitter conversation around TV shows. The Nielsen Twitter TV Rating will deliver a syndicated-standard metric around the reach of TV conversation on Twitter. Nielsen said the system aims to give TV networks and advertisers real-time metrics to help them […]

Hulu viewing takes a hit

The number of hours consumer spend tuning into Hulu has dropped sharply this year, according to reports citing data from Wedbush Securities, Nielsen and ComScore. The number of hours spent watching Hulu in August was 65 million compared with 156 million in March, the reports said. The number of unique users visiting the website tumbled […]