Nielsen

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Aussies watching more linear TV

Australians are watching more linear TV as well as viewing a greater amount of on-demand…

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Nielsen adds demographics to Twitter coverage

Nielsen has launched a new service measuring Twitter TV demographics across 250 US channels. The…

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Kids go OTT

As the gamut of entertainment mediums for children grows ever wider, Andy Fry profiles how…

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Oscar ceremony slays The Walking Dead in the ratings

US network ABC’s coverage of the Academy Awards convincingly knocked zombie series The Walking Dead…

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Nielsen says almost 40% of US consumers use Netflix

US research and ratings firm Nielsen says that 38% of Americans now “use or subscribe…

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Advertisers stick with TV as web spend grows

Television remains the dominant medium for advertising investment, but web spend is growing at a…

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Nielsen launches online TV ratings pilot

US-based ratings agency Nielsen has launched a pilot programme that will measure audiences for TV content…

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Nielsen to begin measuring online viewing

US-based rating agency Nielsen is to begin measuring online viewing in what is seen as…

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Nielsen partners with Twitter for TV ratings

Twitter and media measurement company Nielsen are creating a ratings system based on the amount…

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Hulu viewing takes a hit

The number of hours consumer spend tuning into Hulu has dropped sharply this year, according…