Nielsen
Aussies watching more linear TV
Australians are watching more linear TV as well as viewing a greater amount of on-demand…
Nielsen adds demographics to Twitter coverage
Nielsen has launched a new service measuring Twitter TV demographics across 250 US channels. The…
Kids go OTT
As the gamut of entertainment mediums for children grows ever wider, Andy Fry profiles how…
Oscar ceremony slays The Walking Dead in the ratings
US network ABC’s coverage of the Academy Awards convincingly knocked zombie series The Walking Dead…
Nielsen says almost 40% of US consumers use Netflix
US research and ratings firm Nielsen says that 38% of Americans now “use or subscribe…
Advertisers stick with TV as web spend grows
Television remains the dominant medium for advertising investment, but web spend is growing at a…
Nielsen launches online TV ratings pilot
US-based ratings agency Nielsen has launched a pilot programme that will measure audiences for TV content…
Nielsen to begin measuring online viewing
US-based rating agency Nielsen is to begin measuring online viewing in what is seen as…
Nielsen partners with Twitter for TV ratings
Twitter and media measurement company Nielsen are creating a ratings system based on the amount…
Hulu viewing takes a hit
The number of hours consumer spend tuning into Hulu has dropped sharply this year, according…