Nielsen


Nielsen reveals TV usage by income

Lower income US households spend more time watching television and using their connected devices than their higher income counterparts, according to new research from Nielsen. The audience measurement specialist found that while higher income households typically have more devices and subscribe to more services, the lower income consumers spent more time using the devices they […]

Huggers’ Vevo unveils new content line-up

Music-based online channel Vevo has unveiled a new programming line-up, which features several original series. Industry veteran Erik Huggers was announced as Vevo CEO yesterday, and at its Newfronts presentation in New York it unveiled new original shows including shortform offering :60 With…, which features an artist answering as many personality revealing questions as they […]

US SVOD hits 40%, Amazon gains ground

Four in ten homes in the US have an SVOD service, according to new research from ratings firm Nielsen. Netflix is the clear leader with 36% of US homes taking it, but Amazon Prime Instant Video, which is in 13.6% of homes, is gaining ground. Nielsen does not provide a year-on-year comparison but Amazon’s share […]

Turkey: imports and exports

Following this week’s Discop Istanbul event, TBI speaks to Turkey’s main distribution companies about how changes in the domestic market are impacting their business, how they are dealing with the challenge of selling into the Middle East and how Turkish drama is becoming hot property in Latin America. A country of 20 million TV homes, […]

Nick going OTT with SVOD service

Nickelodeon is to launch a standalone US subscription on-demand service as the Viacom channel targets children and families across platforms. Talking on a Viacom earnings call yesterday, Viacom CEO Philippe Dauman said the “innovative” service would target the “fast-growing mobile market” and would be “very attractive for parents and children”. Nick plans to give the […]

Netflix originals viewing on the up, research shows

More than seven out of ten US Netflix viewers have watched “at least some” of the streaming service’s original shows, new research shows. According to analytics firm Centris Media Science, 72% of users surveyed said they had watched some original programming in the third quarter of 2014. The figure suggests originals are becoming more important […]

Nielsen to track Netflix and Amazon viewing

US information and measurement firm Nielsen is reportedly set to start recording TV viewership on subscription online video services including Netflix and Amazon Prime Instant Video. According to a Wall Street Journal report, which cites Nielsen client documents, the firm will use new measurement capabilities that don’t need the consent of the likes of Netflix […]

Social media driving US TV viewing

Americans are increasingly integrating TV viewing with social media behaviour, according to a study by ratings agency Nielsen. According to the study, a quarter of US TV viewers said they were more aware of TV programmes due to their social media interactions in a year-on-year comparison between 2012-13, with 15% of viewers in 2013 saying […]

Aussies watching more linear TV

Australians are watching more linear TV as well as viewing a greater amount of on-demand video on connected devices, according to new research from ratings agencies OzTAM, Regional TAM and Nielsen. The data covers 1Q14 and reveals that the average viewer watched 93 hours and 16 minutes of TV a month, a 37-minute increase on […]

Nielsen adds demographics to Twitter coverage

Nielsen has launched a new service measuring Twitter TV demographics across 250 US channels. The service gives Nielsen customers age and demographic information for Twitter users writing about TV and Nielsen said that it has already cast new light on the Twitter and TV audience. Key findings include that the Twitter/TV audience spans both genders […]