Nielsen


Nielsen acquires Sorenson Media in addressable ad push

Nielsen has acquired Sorenson Media, an addressable TV technology provider that aims to transform TV from a “one-to-many to a one-to-one medium”. With the deal, Nielsen announced the launch of a new technology, product and commercial initiative called Nielsen Advanced Video Advertising, focused on expanding addressable advertising “for smart TVs and beyond”. By combining Sorenson […]

Surviving R. Kelly breaks records for Lifetime

Lifetime’s doc series Surviving R. Kelly has helped the US cable channel deliver its best performance in key demos in more than two years. The A+E Networks-owned channel drew 1.9m total viewers to the first two-hour episode of the six-part series, which premiered on 3 January and attracted 1.2m among adults 25-54, 1.1m across adults […]

Top US cable entertainment channel rankings unveiled

USA Network, home of The Sinner and Banijay’s forthcoming Temptation Island reboot, was the most watched ad-supported cable entertainment channel Stateside in 2018. The network marks its 13th year at the top of Nielsen’s annual rankings for cable entertainment channels in non-news and non-sports categories. It garnered an average of 1.48m across total viewers and […]

Stranger Things beats The Walking Dead – Nielsen

The second season launch of Stranger Things brought SVOD service Netflix more viewers than the latest opener of The Walking Dead, according to Nielsen data. The stats suggest a whopping 15.8 million people watched the premiere of horror drama Stranger Things on TVs in the US in its first three days from launch. Nielsen described […]

Walking Dead ‘could last 50 years’ – AMC chief

The Walking Dead could be around for 50 years if AMC chief executive Josh Sapan gets his way. The exec told analysts on an earnings call that the series, which remains the biggest scripted series by ratings on TV despite a poor season eight opener by its own standards, had the “franchise” potential to run […]

Lifestyle trumps other genres, says Scripps

Lifestyle channel operator Scripps Networks Interactive says the types of shows on its channels drive higher engagement and a better commercial return than reality programming, sport or news. Scripps commissioned a study from Nielsen into the effectiveness of advertising around different genres of programming. It concluded that ads around lifestyle content can generate significantly higher […]

Millennials watch 27% less TV than over 35s

Millennials spend about 27% less time watching traditional TV than people aged over 35, according to new research by Nielsen. The firm’s ‘Millennials on Millennials’ report claims that adults aged 18-34 spend on average 66% of their gross weekly video-viewing minutes watching traditional TV. This compares to 89% for adults aged 35 and over. TV-connected […]

SVOD uptake ‘on a par with DVR’ in US

Subscription video-on-demand services like Netflix, Hulu and Amazon Prime Video now have equal penetration to DVRs in the US, with both available in 50% of TV homes, according to new research. Nielsen’s first quarter 2016 Total Audience Report said that SVOD has reached an “important milestone” in the US, catching up with DVR access for […]

Nielsen reveals TV usage by income

Lower income US households spend more time watching television and using their connected devices than their higher income counterparts, according to new research from Nielsen. The audience measurement specialist found that while higher income households typically have more devices and subscribe to more services, the lower income consumers spent more time using the devices they […]

Huggers’ Vevo unveils new content line-up

Music-based online channel Vevo has unveiled a new programming line-up, which features several original series. Industry veteran Erik Huggers was announced as Vevo CEO yesterday, and at its Newfronts presentation in New York it unveiled new original shows including shortform offering :60 With…, which features an artist answering as many personality revealing questions as they […]

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