MyMTV


Viacom launches personalised MTV channel in Switzerland

Viacom International Media Networks (VIMN) has launched MyMTV Music in Switzerland on Swisscom. As opposed to traditional music TV channels, MyMTV Music promises a personalised linear music channel. This is achieved by allowing users to curate their own channel through accessing MTV’s library of music videos, live performances and other exclusive content. VIMN claims the […]