MTV Play

MTV launches mobile SVOD MTV Play in the UK

Viacom International Media Networks (VIMN) has launched MTV’s first-ever direct-to-consumer SVOD mobile streaming app MTV Play in the UK. MTV Play is targeted at younger, mobile-first audiences who want to watch MTV’s youth-focused reality content. The app will include a broad array of catch-up and box set content and a live feed of the MTV […]

Viacom plots further int’l digital expansion

Viacom has witnessed double-digit viewer growth across two of its UK platforms – and My5 – and announced plans for further digital expansion as part of its ‘always on’ strategy. Speaking at the TV Connect event in London yesterday, James Currell, chief operating officer of Viacom International Media Networks UK, Australia, Russia and eastern […]

MTV targets mobile-mad millennials with OTT app

Millennial-skewed network MTV is launching an international OTT programming app for mobile phones. MTV Play is a response to research from MTV parent Viacom, which showed two-fifths of 16-24s were regularly watching TV shows on their phones. MTV Play will allow users to ‘flick’ around 1,500 hours of content from the app onto other connected […]