Millennials watch 27% less TV than over 35s

Millennials spend about 27% less time watching traditional TV than people aged over 35, according to new research by Nielsen. The firm’s ‘Millennials on Millennials’ report claims that adults aged 18-34 spend on average 66% of their gross weekly video-viewing minutes watching traditional TV. This compares to 89% for adults aged 35 and over. TV-connected […]

Millenials shun traditional pay TV

Millennials are the group most likely to cut the cord, or to have never had a traditional pay TV subscription, a survey of 25,000 US consumers reveals. The GfK MRI survey shows that Millennials account for 43% of the cordless population in the US. It added that almost a third of Millennials have shunned pay […]

Millennial TV habits persist as young adults age

UK millennials’ viewing habits remain broadly consistent as they get older, meaning media players will need to “adapt more rapidly to the new reality” of OTT video, according to L.E.K Consulting. The management consulting firm’s ‘The Perennial Millennial’ report claims that major UK TV companies face the “growing threat” that those aged 16-34 have a preference for […]