Matthew Henick


Exclusive: Facebook pulls the plug on trivia format ‘Confetti’

Social media giant Facebook has pulled the plug on interactive quiz show format Confetti. TBI has confirmed that the social media platform has no plans to return the format in the UK and US, and it is believed that other international versions of the programme have also been cancelled. Matthew Henick, global head of content […]

Facebook rolls out Watch platform globally

Facebook is to roll out its Watch service globally, one year after the service was launched in the US. The service will immediately be available to all publishers and content creators, who can now publish content worldwide. Facebook’s global rollout will also include a new feature: the platform’s Ad Breaks program will be stretched to […]

Social content the ‘next leap’ in programming: Facebook’s Henick

Social content should prioritise personal connections, be responsive to the audience, and will be the “next leap” in programming, according to Facebook’s recently appointed head of content strategy and planning. Speaking to a busy auditorium at MIPTV yesterday, Facebook’s Matthew Henick outlined his vision of social content and drew a distinction between this and traditional […]

Facebook hires BuzzFeed Studios chief for video content strategy

Facebook has hired the head of BuzzFeed Studio, Matthew Henick, to lead global video content strategy and planning, as its push into original content continues apace. Announcing his move on the social network, Henick said that “Facebook is just setting out on its journey to become a new kind of video platform for the world” […]