Mattel takes to production to the Playground

Toyco Mattel has created Playground Productions, a new multiplatform development and production arm. The unit will sit within the Mattel Global Brands division and create content around brands such as Barbie, Monster High and Max Steel. Its first project will be an animated version of the Hot Wheels franchise titled Team Hot Wheels: The Origin […]

BBC Worldwide appoints L&M boss

BBC Worldwide the commercial arm of the UK public broadcaster has hired former Mattel and Nickelodeon executive Clare Piggott as head of merchandising for the UK. She will oversee the licensing strategy in the territory, reporting to Brian Hill, sales director. He said: “With Clare’s background and experience in licensing and merchandising, she will be […]

News brief: Mattel and Gurin making gameshow based on Uno card game

Toy company Mattel and gameshow producer Phil Gurin (pictured) are teaming to make Uno: The Game Show, a series based on the popular card game. There will be a half-hour daily show and weekly one-hour primetime version. The daily show will have a US$100,000 jackpot and its weekly counterpart US$1 million. The Gurin Company has […]

Disney XD picks up Max Steel

Disney XD has acquired animated action series Max Steel. Disney’s boy-skewing channel has taken US rights and will also have the series Central and Eastern Europe, South and Sub-Saharan Africa, the Middle East and Turkey. Producer and distributor FremantleMedia Enterprises (FME) has also sold the series, a reboot of an earlier animated series based on […]