Mattel


Mattel creates new content studio

Hit Entertainment parent Mattel has launched Mattel Creations, a new central content unit that will make original shows and projects based on the toy giant’s intellectual property. Mattel’s chief content officer, Catherine Balsam-Schwaber, is in charge of executing the multiplatform production push and will give a keynote address next week at MIPTV, discussing Mattel Creations. […]

Amazon making American Girl kids specials

Amazon has inked a deal with doll brand American Girl and will make a series of specials for its streaming service based on the Mattel-owned toy franchise. The agreement – described by Amazon as “multiyear and multimillion dollar” – initially covers four American Girl live-action specials. There are further options to develop series based on […]

Retooled Bob lands global homes

France 5 and Turner Broadcasting System in the UK are among buyers of the rebooted Bob the Builder animated series. [email protected] in the Netherlands, VRT in Belgium, Rai Yoyo in Italy, E-TV in South Africa, MiniMini in Poland, RTÉ in Ireland and Hop! in Israel have all acquired the show, which has already launched on […]

DHX, Mattel team for new Bob, Fireman Sam

DHX Media and Mattel are joining forces to make new multiplatform content based on the classic Bob the Builder, Fireman Sam, Little People and Polly Pocket properties. Canada-based producer, distributor and channel operator DHX and toy company Mattel will co-fund and co-develop new long- and shortform content based on the above-mentioned brands. The resulting content […]

Mattel/Hit, 9 Story to reboot Barney, Angelina

Mattel and subsidiary HIT Entertainment have partnered with Canada’s 9 Story Media Group to relaunch the former’s children’s franchises Barney & Friends and Angelina Ballerina. Described as a “long-term parternship”, the pact sees Mattel/HIT and 9 Story leveraging their collective expertise to “breathe new life into the programmes”. Development on a new 52x11mins series for […]

Mattel CEO resigns as profits plunge

The chairman and CEO of Hit Entertainment’s parent company, Mattel, has resigned after weak sales hit the US toy company’s bottom line. Bryan Stockton has stepped down, with independent board lead Christopher Sinclair installed as interim chair and chief executive. Mattel acquired UK-based Thomas the Tank Engine (aka Thomas & Friends) rights owner Hit for […]

Mattel restructures Hit distribution unit

Toyco Mattel has unveiled a new distribution structure and strategy for its children’s content arm, Hit Entertainment. Hit Entertainment’s senior VP and general manager Edward Catchpole will now lead Mattel Global Content Distribution team also comprising Hit’s VP Sid Mathur, who oversees global content distribution; Alison Holmwood, VP, content distribution UK and EMEA; and Claudia […]

WWE, Mattel grapple with toon

Sports entertainment company WWE and toyco Mattel have tag teamed on a 26-part animated shortform toon featuring popular wrestlers such as John Cena, Kane and Sheamus. The first four two-minute episodes of the stop-motion animated series WWE Slam City launched yesterday on the Cartoonium YouTube channel and a dedicated website WWESlamCity.com. The series, which the WEE […]

FremantleMedia names HIT exec as new kids boss

FremantleMedia has named Mattel and HIT Entertainment exec Rick Glankler has the new head of its kids and family entertainment division. The news comes after TBI revealed former boss Sander Schwartz had exited four years after launching RTL-owned FremantleMedia’s children’s entertainment division. Glanker begins his role as general manager and executive VP immediately, based in […]