Mattel Global Brands


WWE, Mattel grapple with toon

Sports entertainment company WWE and toyco Mattel have tag teamed on a 26-part animated shortform toon featuring popular wrestlers such as John Cena, Kane and Sheamus. The first four two-minute episodes of the stop-motion animated series WWE Slam City launched yesterday on the Cartoonium YouTube channel and a dedicated website WWESlamCity.com. The series, which the WEE […]

Mattel takes to production to the Playground

Toyco Mattel has created Playground Productions, a new multiplatform development and production arm. The unit will sit within the Mattel Global Brands division and create content around brands such as Barbie, Monster High and Max Steel. Its first project will be an animated version of the Hot Wheels franchise titled Team Hot Wheels: The Origin […]