Marketing


Netflix hires BBC Studios’ Lee-Joe as chief marketing officer

Netflix has hired BBC Studios’ Jackie Lee-Joe as its chief marketing officer. The Australian exec, who has served as CMO for BBC Studios since 2015, will take over from Kelly Bennett, who is retiring this year after seven years with the streaming giant. The London-based exec, who has been appointed after a four-month search by […]

Disney preps SVOD service launch with exec reorg

The Walt Disney Company has reorganised its marketing executives as it steps ups its plans for the launch of its SVOD service. It has moved its top marketing exec Ricky Strauss to the new role of president of content and marketing for the upcoming Disney SVOD service. Studio veteran Asad Ayaz replaces Strauss in his […]