Marcos Santana


Viacom sends Telefe formats into US Hispanic market

Viacom International Studios Americas has licensed two formats from its Argentinian network Telefe into US Hispanic broadcaster Telemundo’s production unit. The business has sold scripted formats 100 Días Para Enamorarse (100 Days to Fall in Love) and Historia de un Clan (History of a Clan) to Telemundo Global Studios – marking Viacom’s first format adaptations […]

LatAm scripted: The end of telenovelas?

For decades, the telenovela has been Latin America’s flagship TV genre, seducing audiences around the world. But shifts in the landscape have pushed the region’s TV giants to usher in a new generation that targets international markets and streaming platforms. Emiliano de Pablos reports. A powerhouse of creative TV talent in Latin America is re-defining […]

Originals and English reshape US Hispanic TV

TV channels chasing US Hispanic viewers are programming an ever increasing amount of original content to win share among the young and increasingly affluent target demographic, reports Stewart Clarke. Eyeball-winning original programming and moves by some to programme English-language channels and content for the US Hispanic population are shaping the Latino and wider media sectors […]

NATPE Miami: Marcos Santana interview

Ahead of the NATPE Miami market, which kicks off next week, TBI spoke to Marcos Santana, president of Telemundo Internacional, the international division of the NBCUniversal-backed US Spanish-language media group. The Spanish language US Hispanic market is very competitive. What would you say distinguishes Telemundo’s programming from that of the competition? To begin, Telemundo is […]

Telemundo launching pay TV channel across Africa

NBCUniversal-backed Spanish language broadcaster Telemundo is launching a pay TV channel across almost 50 African countries. The Telemundo channel will be programmed with the company’s telenovelas and be carried on Multichoice’s regional DTH platform DStv. The new service will roll out on August 12 under the ‘Telemundo’ moniker. The channel, which will be made available […]