Why Covid’s ‘engagement kick-start’ might save broadcasters

Samuel Westberg, chief commercial officer at interactive tech firm LiveLike, tells TBI how the pandemic has kick-started interest from broadcasters in engaging their audiences and why now is the time to act. The public health lockdown has presented the world with a giant pile of questions. How do we protect the elderly? What should I do with […]

France’s Canal+ expands viewer engagement offer with LiveLike deal

France’s Canal+ has struck a deal with an audience engagement platform that allows viewers to interact more closely together. The agreement with US-based LiveLike provides Canal+ viewers with a range of interactive offerings available during live broadcasts, such as polls, quizzes, predictions and alerts. The tech was used within the my Canal platform this weekend […]