Lebron James


David Beckham launches Studio 99 prodco-agency

British footballer David Beckham has launched a content studio focused on TV documentaries and formats alongside an in-house creative agency focused on commercial work. The London-based venture, Studio 99, has a slate of doc projects in the pipeline covering sports, travel and fashion. The fledgling firm has already struck a development pact with basketball player […]

Deal round-up: Discovery buys Lebron James series

Discovery Networks has bought Latin American distribution rights for the new LeBron James series Cleveland Hustles. The show follows NBA superstar LeBron James and his business partner and friend Maverick Carter as they give local entrepreneurs the opportunity to pitch business ideas and rejuvenate Cleveland neighbourhoods. In its latest deal with international producer and distributor […]

Global Facebook launch for LeBron James comedy

The second season of LeBron James-inspired basketball comedy Survivor’s Remorse has launched internationally on Facebook, as it will not be geo-blocked. The first episode of the second run of the Starz half-hour series and new Patrick Stewart comedy Blunt Talk have been made available around the world through the social media platform via James’s and […]

Starz takes LeBron James drama to series

US cable network Starz has given a full series order to Survivor’s Remorse, the half-hour comedy from US basketball star LeBron James. James, who plays for the Miami Heat, will exec produce the show along with Tom Werner, the ex-ABC programming exec and Casey Werner cofounder who launched series including Mork and Mindy and who […]

Power Play: why celebs are becoming execs

As the global media superpowers march into ever more sectors, A-list actors, musicians, fashion gurus and novelists are taking control of television projects. Jesse Whittock reports on the rise of the celebrity superproducer. In the past, the glamorous worlds of film, sport, pop music and fashion looked down their noses at TV from behind the […]

Starz making comedy with basketball star Lebron James

US cable net Starz is making Survivor’s Remorse, a half-hour comedy series starring NBA star Lebron James. James, who plays for the Miami Heat, will exec produce the show along with Tom Werner, the ex ABC programming exec and Casey Werner cofounder who launched series including Mork and Mindy and who is now chairman of […]