La Patrona


Originals and English reshape US Hispanic TV

TV channels chasing US Hispanic viewers are programming an ever increasing amount of original content to win share among the young and increasingly affluent target demographic, reports Stewart Clarke. Eyeball-winning original programming and moves by some to programme English-language channels and content for the US Hispanic population are shaping the Latino and wider media sectors […]

NATPE Miami: Marcos Santana interview

Ahead of the NATPE Miami market, which kicks off next week, TBI spoke to Marcos Santana, president of Telemundo Internacional, the international division of the NBCUniversal-backed US Spanish-language media group. The Spanish language US Hispanic market is very competitive. What would you say distinguishes Telemundo’s programming from that of the competition? To begin, Telemundo is […]