Kayla Hegedus


Awards winners: Golden Globes vs. Emmys

US TV award ceremonies generate column inches and marketing collateral for channels, producers and stars, but which one delivers the greatest impact in terms of viewing. In this exclusive article for TBI, Parrot Analytics data scientist Kayla Hegedus finds that winning a lower-profile Golden Globe actually has a bigger impact than bagging an Emmy. Television is often […]

Demanding more from TV

Exclusive data from TBIVision and Parrot Analytics reveals central and eastern Europe’s most in-demand programmes and genres. Jesse Whittock reports. Maniacal politicians, giant fire-breathing dragons, damaged superheroes and drug traffickers are in demand in central and eastern Europe. Parrot Analytics has used its sophisticated software to analyse the demand for television programmes in 16 territories* […]