Kantar


Kantar and Astro launch pay TV ratings

Media and ratings agency Kantar and Malaysian pay TV platform Astro have joined forces to offer a new service that pulls viewing data direct from Astro customer’s settop boxes. The proprietary Dynamic Television Audience Measurement (DTAM) system will gather data from a 5,000-strong panel of Astro subs. Linear, recorded and on-demand viewing will be recorded […]