Nordic SVOD penetration ‘outperforming’ other markets

SVOD has grown its share of overall subscription video expenditure in the Nordic markets over the past year, with SVOD penetration outperforming other advanced markets, according to a report by Kagan. The analyst firm found that SVOD increased its share of the overall pay video market from 18% in 2016 to 22% last year. According […]

SVOD service use is not led by demographics – Kagan

Media research group Kagan has found that digital entertainment behaviour, rather than demographics, best identifies the profiles of current and future users of SVOD services. The online survey, which consisted of over 1000 internet users in the UK, shows that the make-up of SVOD users tend to skew towards the younger populace, with 50% under […]