Kaaren Whitney-Vernon

Shaftesbury partners to launch new digital agency

Canada-based producer and distributor Shaftesbury has joined forces with millennial agency Youth Culture to launch a digital agency, shift2. The joint venture will create and distribute youth-skewed content for brands, on YouTube, across the reality, how-to and scripted programming genres. Shaftesbury’s content creation contribution will come through its existing digital arm Smokebomb Entertainment. Sahftesbury said […]