Justin Sampson


Facebook, YouTube reject “one-size-fits-all” ratings measurement

Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency (JIC) model for audience measurement in the UK, provided they are represented “appropriately and fairly”. Representatives from the digital platforms spoke during a Royal Television Society event on October 24, where execs from Sky, Channel 4, commercial marketing organization Thinkbox, […]

UK ratings org to add VOD, catch-up services

UK ratings organisation BARB is to include online and catch-up services in its ratings reports by the end of this year. BARB will begin measuring catch-up viewership for services including BBC iPlayer, 4oD and ITV Player, providing an official measurement of audiences on these services for the first time. BARB has now appointed Kantar Media […]