Joseph Ianniello

CBS to ramp up originals as it bids to top OTT ‘arms race’

CBS COO Joseph Ianniello revealed that the company will increase investment in digital originals to survive the OTT “arms race”, at an investors conference held at Deutsche Banks Media & Telecom Conference in Florida. The broadcast giant will bulk up on original series to drive subscription on its streaming platform CBS All Access and premium […]

NCIS: New Orleans ‘will make $5m per ep’

New CBS procedural NCIS: New Orleans is set to make the company “north of probably US$5 million an episode before the show even goes on the air” – not including advertising – largely thanks to international business. This follows a “huge international deal” for the show, CBS COO and principal financial officer Joseph Ianniello said […]

News brief: CBS Corp promotes CFO to COO

Joseph Ianniello has been promoted from CFO to COO of CBS Corp, charged with maximising monetisation of the US broadcast group’s content. Ianniello has been CFO since 2009 and before then was deputy CFO. His responsibilities now cover all financial operations, including handling retransmission content fees and digital streaming negotiations. “Joe’s role in CBS’s success […]