Jonathan Friedland

Netflix launches ad celebrating black creators as controversial comms chief departs

Netflix unveiled an ad during Sunday’s BET Awards that celebrates black creators on its platform, as its comms boss Jonathan Friedland departed the company after using the N-word. The ad, titled A Great Day in Hollywood, was inspired by the 1958 photograph A Great Day in Harlem, which featured 57 jazz legends. Netflix’s spot focuses […]

Netflix localises in Israel

Netflix has localised its service in Israel, introducing local language versioning and billing in local currency, as will as offering Israeli TV shows. Netflix Israeli will now be available at ILS29.90 (US$8.40) a month. The service is also available via Partner TV, the TV service recently launched by mobile operator Partner Communications. According to Netflix, […]

Netflix localises in Romania

Netflix has rolled out a “fully localised” version of its service in Romania. The new version of the service includes a localised Romanian user interface, with Romanian subtitles and dubbing covering thousands of hours of TV shows and films, including Netflix original programming. “We are delighted to offer a more local Netflix experience in Romanian […]

Netflix ‘in talks over Singapore launch’

Global streaming service Netflix has reportedly entered into talks with Singapore’s Media Development Authority over a planned launch in the Asian territory. The Singapore Times reported that Netflix is keen to avoid the examples of fellow US-based media and tech firms Google and Apple, both of whom launched in Singapore without regulatory go-ahead and were […]