Is That Really Your Voice?

MIPCOM Hot Pick: Is That Really Your Voice?

China’s on-demand platforms are increasingly becoming the new test beds for paper formats as broadcasters seek to avert risk by acquiring programmes with proven track records. It is this notion that led to the commission of Is That Really Your Voice?, says the format’s creator, Global Agency CEO Izzet Pinto. “I created the format a year ago and made […]

Turkish format breaks Chinese streaming records

Turkish-devised variety show Is That Really Your Voice? has broken Chinese online video viewing records on leading platform iQiyi. The show launched on August 5 and has, according to creator Global Agency, become the most-watched online show in Chinese history with the first five episodes clocking up nearly 235 million views to date. The show […]