Ipsos


YouTube edges out Netflix in kids streaming

YouTube is marginally more popular than Netflix for streaming content among kids according to new research that surveyed thousands of parents in the US, UK and Canada. Online video platform YouTube also ranked as the most-loved brand in the survey. Toronto-based kids producer, distributor and channel operator DHX joined forces with market research firm Ipsos […]

‘Netflix and chill’ research reveals couples’ habits

New research shows that almost 60% of couples prefer to stay in and watch Netflix than head out to see a movie on a date night. The consumer research was carried out among Canadian consumers, on behalf of Netflix, by market research agency Ipsos. The survey investigates further the ‘Netflix and chill’ phenomena, whereby amorous […]

KDG study reveals move from TV to streaming

About 17% of Germans are using time-shifted TV, with a third of German 16-29 year-olds increasingly viewing time-shifted internet TV services rather than viewing broadcast channels, according to a survey carried out by Ipsos for cable operator Kabel Deutschland. About 70% of young adults accessed online services via a smartphone, compared with 47% of the […]