Initial


NBCUniversal hires for factual development team

NBCUniversal International Television Production has finalised the shape of the factual development unit that former Fever Media co-founder David Mortimer leads. Jack Burgess, another ex-Fever exec whom TBI revealed had joined NBCU last year, will lead factual entertainment development alongside Ben Riley, who is a former BBC Format Entertainment, MTV and Endemol exec; while heading […]

Endemol poaches BBC commissioner

Producer and distributor Endemol has hired Mirella Breda to head up creative operations at its production company Initial. Breda joins from UK pubcaster the BBC where she was most recently executive editor, BBC Entertainment Commissioning, working on entertainment and fact ent formats for BBC One and BBC Two including Masterchef, Dragon’s Den and Initial-produced Total […]

Comedy Central creates Almost Impossible Gameshow

Endemol-owned Initial is creating a pilot for a wacky gameshow for Viacom’s UK pay TV channel Comedy Central. The Almost Impossible Gameshow is a non-scripted entertainment format in which contestants undertake a series of simple but “fiendishly difficult” games to win a cash prize. Executive producers are Viacom International Media Networks UK’s senior VP Steve […]

Initial MD promotion sparks reshuffle at Endemol UK

The managing director of Initial has been promoted to commercial director of the Big Brother producer’s parent, Endemol UK, a move that sparks a new reshuffle. Laurence Jones has been Initial’s MD since 2002 but now takes up the new UK-wide post. He will be replaced by Initial’s creative director Nick Samwell-Smith (pictured left, with […]