IHS Markit


Featuring at the Forum

We asked Asian television experts headed for Singapore’s Asia TV Forum & Market about the key issues affecting the region’s business TBI: How is subscription VOD and digital content in general affecting the Asian market? Recent data suggests it will soon overtake North America as the most significant region for SVOD. Krishnan Rajagopalan, founder of […]

IHS: VR content market to hit $3bn

The global virtual reality entertainment market is projected to reach US$3.024 billion in 2021. According to IHS Markit research, VR entertainment was worth an estimated US$222 million in 2016. IHS Markit expects in-home VR entertainment content spend to be dominated by interactive content over the forecast period – namely games, experiences and apps – with […]

eSports viewing on the rise

Viewing of eSports rose by 19% to account for six billion hours of viewing across the globe last year, and the eSports video market is expected to deliver US$1 billion in advertising revenues by 2020, according to IHS Markit. According to the research outfit’s eSports and the Future of TV report, online video remains the […]

IHS: content arms race is ‘squeezing margins’

The content ‘arms race’ is squeezing margins for everyone across the cable industry and operators should invest now to offer ‘smart pipes’, according to IHS’s former chief analyst and vice president, Ben Keen. Presenting IHS figures at here at the Cable Congress conference in Belgium yesterday, Keen, who has recently left the research firm, said […]

International Netflix subs set to overtake US

Subscribers from the 130 countries Netflix expanded to last year account for just 5% of the streaming service’s customer base, according to new research. Despite the slow take-up in new territories, however, the Netflix international subs base will overtake that of the US this year, IHS Markit data suggests. The US-listed company launched in 50 […]

IHS: VR headset install base to reach 81m

The installed base of virtual reality headsets will climb from four million in 2015 to 81 million in 2020, according to IHS Markit. The research firm said that promotions by phone makers and the launch of smartphone solutions like Google’s just-unveiled Daydream View VR headset, will help drive uptake. “Smartphone VR headsets’ share of the […]

West Europe SVOD spend to reach €3bn – IHS

Total spending on subscription on-demand services in western Europe reached €2 billion (US$2.2 billion) last year, with another €1 billion expected on that number by year-end, new research claims. IHS Markit predicts the €3 billion mark will be reached before 2017 as services such as Netflix, Amazon Prime Video and Now TV expand their offers […]

Netflix int’l subs ‘to outnumber US by 2018’

Netflix will have more subscribers outside of the US by 2018, according to new research. IHS Markit noted Netflix’s subs base grew 30% between 2014 and 2015, and forecasted it to grow 21% this year, as the SVOD service reaches a “territorial expansion” peak. International subs will grow 38% this year, the research claimed, with […]

UK ‘is Euro on-demand leader’

UK viewers have been the quickest in Western Europe to embrace on-demand TV, while Italians watch more TV overall than any other nationality in the region, according to new research. Overall daily viewing time of linear TV has continued to decline in the UK, but factoring in online and on-demand services the time spent watching […]