Hub Entertainment Research

TBI Tech & Analysis: Why TV will trump cinema for post-pandemic US audiences

The global pandemic has caused monumental shifts in both the way that audiences are served and consume content with few signs of bouncing back to the ‘old normal’. From the accelerated rise of new global streaming services to the emerging switch to day-and-date PVOD models, however short-term those strategies may be, the landscape is clearly […]

Hub: À la carte tastier than bundled pay TV

Existing pay TV bundles are getting less and less attractive to consumers and à la carte offers increasingly interesting, according to new data. According to findings from Hub Entertainment Research, only 40% of those with one pay TV subscription feel their needs are “very well met”. That number only rises to 47% among those with […]

Netflix influences viewing habits even in non-core genres – study

Having a popular content brand name like Netflix remains a key driver in picking up viewers, new data shows. Respondents to Hub Entertainment Research’s study claimed networks have no influence on what they watch, but their actual behaviour suggests otherwise. The findings, published yesterday, showed that 41% claimed network brand didn’t affect their viewing preferences. […]

TV is king when US consumers choose screen time

                    Up to 40% of entertainment time is spent watching television shows over other screen activities such as social media and gaming, according to a study of US consumers by Hub Entertainment Research. The study which featured 1,774 US consumers, who have broadband and watch at least […]

US viewers would opt for à la carte

US viewers would “strongly prefer” a TV service model where they select, and pay for, only the individual networks they’re most interested in watching, according to new research. Hub Entertainment Research’s ‘Let’s Get Ready to Bundle’ report found that 53% of US respondents preferred a “pure a la carte approach”, while only 38% said they […]

Amazon Prime, Hulu customers also use Netflix

Amazon Prime and Hulu viewers in the US “almost always” have a Netflix subscription, according to new stats by Hub Entertainment Research. The US research found that 83% of Amazon Prime users, and 93% of Hulu users also use Netflix – the service that claims the lion’s share of SVOD accounts. Some 57% of viewers […]

‘Unprecedented growth’ at Netflix, Hulu, Amazon

This year has seen a 21-point increase in the proportion of US SVOD customers, with “unprecedented numbers” flocking to Netflix, Hulu and Amazon, according to new research. The Hub Entertainment Research study found that 68% of the US broadband customers polled in 2016 subscribe to an online streaming service, up from 47% in 2015. Some […]

Netflix replaces live TV for young viewers, says report

Netflix has replaced live TV as the default television source for young viewers, marking an important shift in consumer behaviour, according to new research. Hub Entertainment Research’s ‘Decoding the Default’ study claims that 40% of viewers aged 16-24 use Netflix as their “home base” for watching content, with only 26% defaulting automatically to live TV.  […]