Stay UpdatedHub Entertainment Research
2 min read
TBI Tech & Analysis: Why TV will trump cinema for post-pandemic US audiences
The global pandemic has caused monumental shifts in both the way that audiences are served…
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Hub: À la carte tastier than bundled pay TV
Existing pay TV bundles are getting less and less attractive to consumers and à la…
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Netflix influences viewing habits even in non-core genres – study
Having a popular content brand name like Netflix remains a key driver in picking up…
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US viewers would opt for à la carte
US viewers would “strongly prefer” a TV service model where they select, and pay for,…
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Amazon Prime, Hulu customers also use Netflix
Amazon Prime and Hulu viewers in the US “almost always” have a Netflix subscription, according…
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‘Unprecedented growth’ at Netflix, Hulu, Amazon
This year has seen a 21-point increase in the proportion of US SVOD customers, with…
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Netflix replaces live TV for young viewers, says report
Netflix has replaced live TV as the default television source for young viewers, marking an…