Heyi Studios


Content costs up as Youku Tudou preps originals

Programming costs at Chinese on-demand platform Youku Tudou have risen 11% as the firm gears up its original TV drama and digital content division Heyi Studios. Spend on programming was RMB602.9 million (US$97.2 million) in the fourth quarter of 2014, representing 48% of net revenues as compared to 39% for the same period a year before. This comes […]