Glenn Hower


Major increase in Europe 4K TV appeal

Some 54% of Western European shoppers who plan to buy a new flatscreen TV in the next year are willing to buy a 4K set, expecting more of this content to be available soon, according to new research. Parks Associates claims that roughly 17% of broadband households in the UK, France, Germany, and Spain are […]

MCNs ‘key to reaching younger viewers’

Multichannel networks are “key to reaching younger online video viewers”, with millennials watching 5.5 hours of internet video per week on smartphones and six hours per week on tablets, according to Parks Associates. The US-based research firm claims that there will be more than 200 million online video viewers in North America by 2016 with […]

HBO’s OTT service to shake up SVOD market

Roughly 17% of US broadband households would be likely to subscribe to HBO’s forthcoming over-the-top video service, according to new research by Parks Associates. The research firm said that among those likely to subscribe, 91% are currently pay TV subscribers, while roughly 50% would cancel their pay TV service after subscribing to HBO’s OTT service, […]