Freedive


TBI Weekly: AVOD, branding and ‘You’ discussion dominates NATPE

The aftermath of rampant consolidation was in the spotlight at this week’s NATPE market, where the uptick in AVOD models, rights ownership and branding à la Netflix-Lifetime hit You dominated the discussion. Steven Cahall, senior analyst with RBC Capital Markets, said it best early on in the week: “If you don’t work for the four […]

TBI Weekly: Endemol Shine to monetise ‘deep’ catalogue via Amazon AVOD

As test partner to Freedive, the new ad-supported streamer from Amazon and IMDb, Endemol Shine hopes to replicate the success it has had with Amazon’s self-publishing Video Direct service, which has offered ESG’s titles ‘tens of millions of minutes’ of viewing time on a daily basis. Freedive launched in the US last week with a string […]