Fred Graver

Discovery hires Twitter TV chief

Discovery Communications has hired the global head of TV at social media service Twitter, Fred Graver. The industry veteran will become senior VP of digital content and social for Discovery Digital, the division that Karen Leever oversees. Graver will oversee Discovery’s digital networks teams across the US, and report to Discovery’s executive VP and general […]

Twitter says TV tweeters make better viewers

Twitter users recall TV advertisements at a far greater rate than non-users, according to an upcoming study from the social media platform. Jean-Philippe Maheu, managing director, global brand strategy at Twitter said the new research shows that users of the social network who tweet while watching TV are much more likely than non-Twitter users to […]

Comedy Central launching Twitter comedy festival

Comedy Central is launching #ComedyFest, a comedy festival programmed with Twitter. The US cable channel’s five-day event will run between April 29 and May 3. It will kick off with a live stream of a comedy show filmed in Beverly Hills and featuring Mel Brooks, Carl Reiner and Judd Apatow. It will follow Brooks as […]