Frank N. Magid Associates


Number of US would-be cord-cutters increases

The proportion of US pay TV subs planning to ditch their subscriptions has almost doubled in the past five years, according to new research. US research house Frank N. Magid Associates says that 3.7% of US consumers now say they are ‘extremely likely’ to churn. The figure was 1.9% five years ago. The proportion of […]