Fatonomics


Maverick brings Fatonomics, Culture Quiz to Cannes

A dieting-meets-economics format and a culture-based quiz will roll out in Cannes next month with All3Media International launching the pair of Maverick Television formats at the market. UK producer Maverick is behind Fatonomics. The format attempts to help dieters shed the pounds by using the loss aversion principle and punishing them financially if they fail […]