FAANG


GroupM: young will ‘erode TV viewing’ as they age

Growing older no longer increases television viewing time, according to GroupM’s ‘The State of Video’ report. The WPP-owned advertising media giant calculated that Generation Y (those born between the early 1980s and mid-90s) and Generation Z (birthdates roughly between 1995-2014) will “erode viewing” to the equivalent of about one percentage point a year over the […]