Expenditure Report

VOD boosts UK TV revenues

TV advertising spend in the UK reached a new high of £5.3 billion (US$6.8 billion) in the UK last year, bolstered by a 12.6% growth in video-on-demand revenue. This is according to figures released by advertising trade body the Advertising Association/WARC, which said that TV’s share of overall ad spend in the UK has held […]