TV4 hires new ENT boss

TV4 has brought in Sanny Ekstrand to run its digital entertainment division ENT. Taking over from Maria Wiss, who left TV4 to run a market research firm, Ekstrand takes the role after a stint as an advisor at Woo, a digital advertising platform run by TV4-owner Bonnier. He has previously worked for TV4, as head […]

TV4 taps Idol presenter for VR show

Swedish broadcaster TV4 is to launch a new virtual reality TV show that will bring VR experiences to mobile devices, tablets, computers and headsets. The show, Veckans 360, will be presented by Pär Lernström, best known as presenter of the Swedish version of the Idol talent show franchise. Veckans 360 will be a weekly show […]