US set for ‘historic’ cord-cutting loss in 2020

The US pay TV industry will suffer ‘historic’ cord-cutting in 2020. According to a new report from eMarketer, 31.2 million US households will have cut the cable TV cord, with 6.6 million cancelling their pay TV subscriptions during the year. This, the researcher says, will represent the biggest single year pay TV loss on record. […]

eMarketer: YouTube ‘close to saturation’ in the UK

More than 90% of digital video viewers in the UK regularly visit YouTube with the platform “close to saturation”, according to eMarketer. The research firm’s first YouTube forecast for the UK market said that 40.4 million people, or six out of 10 people in the UK, will watch video via the YouTube app or website […]

Video viewing ‘pushes UK smartphone use past PCs’

Video viewing will help smartphones to pass computers for the first time this year as the preferred way for UK adults to access the web, according to eMarketer. The research firm said that adults will spend one hour 59 minutes a day on their smartphone in 2017, compared to one hour 58 minutes for desktop […]

eMarketer: US digital video ads set for huge growth

US digital video ad spend will grow by double-digits annually through 2020, as TV spend increases “modestly”, according to eMarketer. The research firm predicts that digital video ad spend in the US will increase by 28.5% year-on-year in 2016 to reach US$9.84 billion. It will then grow by a further 19.2%, 14.2% and 13.1% in […]

eMarketer: 63% of UK watches web video regularly

More than three-fifths of the UK population now consume online video on a regular basis, according to eMarketer. The research firm said that the number of people in the UK who watch streamed or downloaded digital video content via any device – at least once a month – this year stands at 41.3 million, or […]

Netflix passes 75 million users

Netflix passed the 75 million member mark on January 1 after adding more than 17 million users last year, according to its latest quarterly report. In a letter to shareholders, Narcos network Netflix said that it added a record 5.59 million members in the fourth quarter of 2015, exceeding its forecast of 5.15 million and […]

US pay TV suffering as cord-cutting accelerates

The number of US households that subscribe to cable and satellite TV will drop below 100 million next year as the rate of cord-cutting jumps 12.5% year-on-year, according to eMarketer. In its first forecast for the pay TV market, the research firm said that this year there will be 4.9 million US households that once […]

UK web users gravitate to long-form video

Three quarters of UK internet users will watch digital video content, via any device, at least once per month during 2015, with long-form content proving most popular, according to eMarketer. The research firm claims that 74.9% of UK internet users and 59% of the total UK population will watch video monthly this year, up from […]