Eddy Cue


TBI Weekly: Where is Apple’s TV distribution strategy?

This week, Apple’s launch date for its slate of original programming was revealed to be set for Spring/Summer 2019, but we’re no closer to knowing how these shows will appear on our screens. Apple doesn’t seem to think it has a distribution problem. In fact, the New York Times report, which revealed the story above, […]

Eddy Cue: Apple won’t buy Netflix or Disney

Consumer tech giant Apple will not buy Netflix or The Walt Disney Company, according to senior company exec Eddy Cue. Speaking at SXSW in Austin, Texas yesterday, Apple’s senior VP of internet software and services would not be “throwing things up against the wall” to establish its video strategy. Speculation Apple would look to buy […]

Sony bosses to lead Apple programming push

Jamie Erlicht and Zack Van Amburg are joining tech giant Apple to lead its push into original programming. News broke last week that the pair was exiting Sony Pictures Television, where they were co-presidents. Apple has been experimenting with original programming, and recently launched its first original series, Planet of the Apps. With Erlicht (above […]

Apple to format Corden’s Carpool Karaoke

Apple has acquired exclusive rights to James Corden format Carpool Karaoke, as the tech giant pushes further into original programming. The new series will debut on the Apple Music platform after Apple reached an agreement with CBS Studios International, the US distributor that began shopping the format after its success as a skit on The […]

Apple looked at Time Warner, linked to Netflix

Tech giant Apple considered a move for its media counterpart Time Warner, according to the UK Financial Times, which added that banking sources said it would be more likely to move for Netflix. The newspaper said Apple’s Eddy Cue, who reports directly to CEO Tim Cook, discussed a possible move for Time Warner with the […]

Apple unveils revamped Apple TV box

Tech giant Apple has unveiled its next generation Apple TV device, claiming that the new device was built from ground up and that “apps represent the future of TV”. The revamped streaming box will run on the new tvOS operating system, based on Apple’s iOS, allowing iOS developers to create new apps and games specifically […]

HBO launches SVOD Netflix rival

HBO has unveiled HBO Now, its OTT subscription on-demand service that will allow consumers access to its premium content for a monthly rate. The service will launch in April, marking a significant new entrant the competitive SVOD market that Netflix and Amazon Prime Instant Video currently dominate. Anticipation around HBO’s OTT offer has been growing […]