Ed Barton

Primetime TV ‘unmatched by other media’

The reach of primetime television “remains unmatched by other media”, according to an analyst at TBI stablemate research group Ovum. Ed Barton, Ovum’s head of TV practice made the assertion as part of a forecast that suggests TV advertising revenues will grow from the US$174 billion generated last year to US$224 billion in 2020. “The […]

OTT subs to hit 100 million this year

The total number of subscribers to online streaming services will pass 100 million on a global basis this year, according to new research by analysts Ovum. Describing a “new era of streaming entertainment”, Ovum pointed to growing appetite for emerging on-demand platforms as evidence of the swing away from downloads and pay TV. Ovum predicted […]