Diya Aur Baati Hum

Russian net buys Indian drama pre-NATPE Europe

Russian local channel NTK9 has acquired a drama series from India, which is fast becoming a key supplier of scripted shows into central and eastern Europe. Krasnodar-serving NTK9 bought Iss Pyar Ko Kya Naam Doom (How Do I Call This Love?, pictured) from Indian content provider and channel operator Star TV and Intellecta, a media […]

Indian sellers look to edge out Turks in CEE

Indian family telenovelas are primed to replace the Turkish dramas as the in-vogue imported scripted product in Central and Eastern Europe, according to sources at India’s key broadcasters. A delegation of Indian distributors from the likes of Viacom18, Zee Entertainment and Star India attended the NATPE Budapest market last week in a bid to drum […]

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