Discover


Traditional brands ‘find Snapchat Discover success’

US millennials usually view well-established media brands, rather than media that targets their generation, on Snapchat Discover, according to Futurescape. The research firm said that its survey of 1,117 US Snapchat users will “reassure major media owners that their brands and content continue to be relevant to teen and young adult audiences” on the mobile […]

Snapchat moves into original series

A day after launching its editorial-driven app Discover, messaging service Snapchat has launched its first exclusive original series. SnapperHero, which comes from digital prodco Astronauts Wanted and MSN Fullscreen in conjunction with US telco AT&T, will feature YouTube and Vine personalities playing superheroes. Video Game High School’s Freddie Wongis among those lined up to appear. […]

Snapchat signs up TV partners for Discover launch

Mobile messaging service Snapchat has partnered with a host of major TV broadcasters and publishers to launch a new in-app feature called Snapchat Discover. Discover will let Snapchat users explore stories from different professional editorial teams, with media partners already signed up to the service including National Geographic, Vice Media, Yahoo News, Comedy Central, CNN, […]