Dan Hardwick


GfK: 98% of UK OTT viewing done in-home

Some 98% of content from over-the-top services like Netflix is viewed in the home, according to new UK TV viewing research by GfK. The research firm claimed that watching subscription video content on Netflix, Amazon and Now TV is, for now, “most definitely an in-home entertainment experience”, and noted “surprisingly low audience numbers on mobile devices”. […]