Conviva


Online video viewers move to longform

Consumers are increasingly watching longform video on online platforms, with the proportion of screen time dedicated to shortform decreasing, according to new research. A report from video analytics firms Conviva concludes that 2015 was the year that premium TV came into its own on online platforms. It said the proportion of online viewing dedicated to […]

Study: bad streaming is a switch-off

As many as one in five viewers will abandon poor streaming video experiences immediately, while the same proportion will never return to a particular service once they have had a poor experience, according to a new report. According to consumer research from data analytics specialist Conviva’s OTT Beyond Entertainment customer survey, over 90% of viewers […]

Moonves: Apple, CBS close to streaming deal

CBS Corp. is close to agreeing a programming deal that would likely see shows such as CSI and NCIS streaming on an Apple-operated paid-for live video platform. “Apple is having conversations with everyone about doing their own streaming services,” CBS Corp. CEO and president Les Moonves said in an interview on Bloomberg TV. “We have had […]