ComScore


comScore: 37m Brits turn to YouTube

In the UK some 37.1 million adults watched an average of 311 videos each on YouTube during July, according to comScore stats. The Video Metrix Multi-Platform study (VMX MP) – which claims to deliver a single, unduplicated measure of digital video consumption across devices – claims that 11.6 billion videos were watched on YouTube in […]

Mobile now the ‘go-to’ destination for YouTube

Mobile is now the ‘go-to’ destination for most video viewers, according to ComScore research. The firm’s analysis claims that in the UK, mobile now accounts for the majority of video minutes spent watching content on YouTube across all age and gender demographics. Women aged 35-44 do 85% of their YouTube viewing on a mobile device, […]

Netflix continues US market domination – ComScore

Netflix continues to enjoy significant domination of the US streaming market, new stats from ComScore show. The SVOD service reached 75% of OTT homes in the US in December 2016, the figures reveal, way ahead of YouTube in second (53%). Amazon Prime Vide is third with 33% reach, while Hulu trailed in fourth with 17%. […]

ComScore: Netflix leads by US use and engagement

Netflix has the highest household penetration and viewing time per month among the major OTT content services in the US, according toComScore. The research firm’s ‘2017 US Cross-Platform Future in Focus’ report said that Hulu wasn’t as widely accessed but attracted comparable viewing engagement on a per-household basis, while YouTube and Amazon Video had the second and […]

Warner Bros. exec in as Machinima CEO exits

Warner Bros. has parachuted one of its top interactive executives to the top post at multichannel network Machinima, with current CEO Chad Gutstein (pictured) exiting. Russell Arons will now lead the US-based digital channels operator, which is focused on video games, as general manager. Gutstein will exit after a “multi-week” transition plan, after he is […]

Base79 trebles online video views

Base79, the UK-based network for video creators, content owners and brands, reached 92 million unique viewers globally in September – triple the number of views from the same time last year. The figure, taken from Comscore’s Worldwide YouTube partner report, puts Base79 ahead of other multichannel networks such as Machinima and Rightster, Base79 claims. The […]

Hulu viewing takes a hit

The number of hours consumer spend tuning into Hulu has dropped sharply this year, according to reports citing data from Wedbush Securities, Nielsen and ComScore. The number of hours spent watching Hulu in August was 65 million compared with 156 million in March, the reports said. The number of unique users visiting the website tumbled […]