Endemol Shine Beyond, Coca Cola create CokeTV

Endemol Shine Beyond, ad agency Ogilvy and drinks brand Coca Cola are working on a vlogger-hosted YouTube channel in the UK aimed at young adults. CokeTV is already available in Germany, where it has gained 268,000 subscribers and 29 million views in the two years since its launch. The UK and Ireland version will have […]

France’s new wave

With shortform content, event TV and international copros, a new wave of French producers are keeping TV as a core business but experimenting with digital and new collaborative models, reports Pascale Paoli-Lebailly. Last year, the French TV market found a new Eldorado. Besides scripted reality concepts, which flourished on both private and public TV networks, […]